Origin Bank Employee Completes ABA School of Bank Marketing and Earns Certification
MONROE, LA – Origin Bank has announced that Kristy Statham recently graduated from the American Bankers Association School of Bank Marketing and Management held June 8 - 15, 2016 at the Emory Conference Center Hotel in Atlanta, GA and was awarded the Certified Financial Marketing Professional (CFMP) designation from the Institute of Certified Bankers, a subsidiary of the American Bankers Association.
The only national school of its kind, the ABA School of Bank Marketing and Management is a two-year program that provides marketers, managers and specialists with an intensive education under the guidance and direction of faculty advisors comprised of distinguished marketing and banking professionals. Students develop strategies to promote new products and receive a solid foundation in marketing principles and management practices.
The CFMP designation is awarded to individuals who demonstrate excellence in the field of financial services marketing. To qualify for the CFMP certification, individuals must have certain levels of experience and education in the corporate trust profession, pass an exam and agree to abide by a code of ethics. The CFMP exam covers many areas including financial principles, laws and regulations, market research, characteristics of marketing plans, and marketing components.
“We are extremely proud of Kristy for achieving this great accomplishment,” said Michelle Allen Cassel, Origin Bank’s marketing director. “The knowledge and skills she gained in the program will add depth to our marketing department, and earning the CFMP designation validates her experience in the bank marketing arena.”
Statham is the project manager for the bank’s marketing team and has been with Origin since 2013. She has a Bachelor of Arts in communications from the University of Louisiana at Monroe. She is community focused, volunteering with United Way for its Read, Learn, Succeed program and is actively involved with Family Church and on the Family Church Serve Team. Statham and her husband, Michael, have two sons and live in West Monroe.
About Origin Bank
Origin Bank, formerly Community Trust Bank, is a more than century old, Louisiana-chartered bank which provides a wide range of traditional banking services with 42 banking centers throughout Louisiana, Texas and Mississippi. Origin Bank is a wholly-owned subsidiary of Origin Bancorp, Inc., a financial holding company with assets of over $4 billion. Origin Bancorp’s common stock is not listed on any exchange and is traded through individually negotiated transactions. Member FDIC. To learn more, visit Origin Bank’s website at originbankonline.com.
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